Built by one man's conviction. Carried on by four companies.
What started as one founder's determination to make the best PVC pipes and water tanks in Kerala has grown into a group of four companies, serving customers across Kerala and Tamil Nadu.
A single conviction, since 1983
Goodwill Group of Concerns has been the benchmark of superior quality since its founding in 1983. Founded by Mr. V. K. Avirachan (V. K. Raju), the company set out with one intention: to craft the best PVC pipes and water tanks in the industry.
Through constant innovation and committed effort, Goodwill has flourished — marking its presence across Kerala and Tamil Nadu, and growing into four business divisions: Goodwill Polymers, Goodwill Extrusions, Travancore Tubes, and Tara Sanitarywares & Tiles.
To spread the goodness of the brand “Goodwill” wide across as an abiding tool to preserve drops in its purest form and thereby contributing to sustain the planet habitable.
Crafting world-class plumbing solutions to conserve and deliver water in its purest form, and so nurturing millions of lives.
To increase and optimize efficiency in all aspects of operations, stretching boundaries and thereby ensuring flourished and sustainable development of brand “Goodwill” and contributing towards nation building.
Four decades of milestones
Every expansion, every new product line — a record of steady, deliberate growth.
Travancore Tubes founded — wholesale distribution of premium plumbing brands, Ambalamukku, Thiruvananthapuram.
Tara Sanitarywares & Tiles inaugurated — the group's retail division for sanitaryware, tiles, and lighting.
First PVC pipe manufacturing unit established at Kinfra Park, Kazhakkoottam.
PVC pipe production capacity doubled.
Tara Sanitarywares & Tiles expands to become the biggest sanitaryware showroom in South Kerala. PVC pipe capacity doubled again.
Goodwill Extrusions founded — manufacturing of water tanks begins.
PVC production capacity expanded further.
Manufacturing begins on conduit pipes and garden hoses.
Underground water storage tanks added to the product range.
Underground drainage tanks introduced.
Loft tank manufacturing begins.
Conduit pipe capacity expanded.
ASTM-standard pipe manufacturing launched.
Conduit fittings and capsule tank manufacturing launched.
The Goodwill Group of Concerns
Travancore Tubes
The first venture of the group — wholesale distribution of complete plumbing solutions from premium brands, based at Ambalamukku, Thiruvananthapuram.
Tara Sanitarywares & Tiles
The group's retail arm, offering an integrated collection of sanitaryware, tiles, and lighting from leading Indian and international brands. The showroom is the largest of its kind in South Kerala.
Goodwill Polymers
State-of-the-art manufacturing at Kinfra Industries Park, Kazhakkoottam — producing premium PVC pipes, rigid PVC electrical conduits, and flexible/suction and garden hoses.
Goodwill Extrusions
A dedicated team of examiners and quality controllers manufacturing premium-grade water tanks, septic tanks, and related products using 100% virgin material.
Goodwill Polyplast
A manufacturing division of the Goodwill Group, based in Thiruvananthapuram, Kerala, working to the same quality standards as every company in the group.
Certified quality, not just a claim
Every certification below is independently audited and renewed.